Contact us today!
217-428-6449

Network Solutions Unlimited Blog

Getting to Know Technology: A/B Testing

Getting to Know Technology: A/B Testing

The best way to attract your audience is by understanding what they want from your business. Even something as simple as changing up the color of your branding to be more inviting can be extremely helpful. This kind of process is called A/B testing, and it can help you make improvements to the way your business operates.

Defining A/B Testing
An A/B test is basically comparing two options to find out which one is better or more efficient for your purposes. A/B testing is meant to be kept simple so that there are as few variables involved as possible. A/B tests are used to make choices based on the variables, such as finding out which call-to-action is most efficient or which page layout is most effective. Option A is the way things currently are, or the control, whereas Option B should include the change, or the variables. You then expose an audience to each option in the same capacity to determine which is more effective.

Setting Up an A/B Test
While A/B testing can be used to make many different kinds of decisions, these are best handled one at a time. If multiple variables are addressed in a single test, chances are that the test won’t be anywhere near specific enough to make any well-supported decisions. A/B testing is best used when it is addressing small changes rather than large ones. You first need to identify the variable you want to test, as well as a metric that you want to measure it against. How can the change improve engagement? Can it increase the time that a user spends on the page? Can it provide a higher click-through rate? Like we mentioned before, it’s all about what you’re trying to measure or improve.

Once you’ve determined this, you want to determine what the control option is, as well as what change you want to make after that. Your control group will be what you are currently using, so keep in mind that you’ll have to judge the results of the change against this to determine if there is a significant improvement. You also need to determine the sample size, or the number of recipients who will be a part of the test. Of course, not all changes will be accurately measured by just your sample size. You might find that the study benefits a constantly running project that can collect an adequate amount of data. Before making any changes to your testing, you’ll have to figure out what your threshold for making changes should be so you don’t pull the plug on a test prematurely.

Running an A/B Test
As far as actually administering the test, you should keep the following in mind; be sure to give it enough time to collect data for your conclusion, and make sure options are tested at the same time to keep other variables from mucking up the data.

What are some ways A/B testing can help your business? Let us know in the comments.

Is a Better Camera a Good Reason to Buy a Smartpho...
Do You Know How to Determine Your Computing Needs?
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Sunday, November 18 2018

Captcha Image

Mobile? Grab this Article!

QR-Code

Tag Cloud

Internet Miscellaneous FAQ WiFi Operating System User Tips Physical Security Monitors Updates Computer Care Storage Wasting Time Outlook Malware Peripheral Education Phishing Audiobook Social Media Cloud Computing Microsoft Office Business Management Bluetooth Politics Spam Blocking Hiring/Firing Virtual Reality Office Hardware Windows 10s Excel Black Market Scam Touchscreen Business Intelligence Firewall Data Loss How To Business Loyalty Automation IT Solutions Google Docs Consultant Techology Identities Application Hybrid Cloud Battery Upgrade Shadow IT Cybersecurity Save Time Content Keyboard Marketing Windows Credit Cards Money Antivirus Wireless Internet Work/Life Balance Email Transportation Scalability Hyperlink Root Cause Analysis Software Remote Monitoring Identity Theft Unified Communications Search Entertainment Files Managed IT Business Computing Network Students App store Unified Threat Management Data Theft Networking Government Experience Value Holiday Hackers End of Support Dark Web Assessment Save Money Cloud Comparison Troubleshooting Browser Data Storage Customer Laptop Word PowerPoint Robot Financial Data Privacy WIndows Server 2008 Electronic Medical Records Managed IT Services Applications Chromecast Employer-Employee Relationship Chrome Relocation Server Lifestyle Thank You Monitor Regulation Smartphone Internet Exlporer Data Protection Telephone Systems Password Virus Cortana Mobile Device Utility Computing Emergency Tip of the Week Innovation Emails Employee-Employer Relationship Data Security Twitter Cost Management VoIP Management Benefits Mobile Devices Tech Support Information Small Business Mobility Augmented Reality Quick Tips Collaboration USB Productivity iOS Personal Information Virtual Assistant Solid State Drive Mobile HaaS IT solutions Apple Proactive Employer Employee Relationship Efficiency OneNote Samsung Office Tips Software as a Service Licensing Public Cloud Alexa for Business Data Spam History Humor Ciminal HIPAA Identity Content Filtering Managed Service Provider Ransomware Computer Fan Reputation Budget Saving Money Remote Computing Best Practices Security Spyware Data Breach Websites Productivity Rootkit Commerce Flexibility Proactive IT Memory Microsoft PDF Administration Streaming Media Business Technology Private Cloud Cybercrime Gifts Hard Disk Drive Bring Your Own Device Managed IT Services Wasting Money Settings Legal Health Disaster Recovery IoT Redundancy Mobile Device Management Touchpad Wi-Fi HBO Social Engineering IT Support Television Project Management Google Drive Encryption Windows Ink Recovery IT Services Gmail Computing Infrastructure Company Culture Microsoft Word The Internet of Things Business Continuity Admin BYOD Worker Commute Going Green Artificial Intelligence Google Projects Amazon Maintenance Financial Technology Advertising Computer Hosted Solution Retail How to IT budget Display Privacy WannaCry iPhone Meetings Mobile Security Law Enforcement Data Management Technology Travel Cast WPA3 Tablets Communication Conferencing Edge Computing Information Technology Connectivity Network Security IT Support Keyboard Shortcuts Worker Upgrades Best Practice Co-Managed Services intranet Evernote Tech Term Passwords Computer Accessories Audit Outsourced IT Alert Avoiding Downtime Cache Wireless Charging Windows 7 Device Security Adobe Congratulations BDR Gamification Public Computer Update CrashOverride eWaste Saving Time Specifications MSP Hacking Devices Users Sports Hard Drives Charger Access Control Instant Messaging Hard Drive File Storage Data Backup Video Games Blockchain Cleaning Smartphones Smart Tech Unsupported Software Wireless Testing Phone System Communications Fraud Data Recovery Windows 10 Compliance Facebook Language Gadgets Risk Management Document Management Printers Training Accessory Microsoft Excel Sales Windows 10 Apps Router Workers Managed IT Service Two-factor Authentication Internet of Things Workplace Tips Legislation Colocation Vendor Google Maps Webinar VPN Data storage Wireless Technology Business Owner Automobile Camera Sync SaaS Analysis Downtime Virtualization Screen Mirroring hacker User Error Bandwidth Internet exploMicrosoft Chromebook Google Assistant Vendor Management Two Factor Authentication Managing Stress Nanotechnology Big Data NFL Patch Management Telephone Hosted Solutions Books Vulnerability Computers Computer Forensics Printing Content Filter IT Management Professional Services Android Monitoring Safety Backup Shortcut Office 365 App Managed Service Smart Technology File Sharing